Carson and Company

Writing a press release is much different than writing an article, or a script, or copy for an ad or brochure. A press release should be written to a specific audience, or market. If you are a PR Client, then make sure that your in-house pr department or your publicity agency understands the importance of […]

Web designers and Webmasters already know how important Meta tags are, or can be, but are they really being used anymore? I worked with a pr client to help them promote their web site. In doing this, we had to re-educate them about the use or non-use of Meta tags.
It seems like this term has […]

If you are a pr client, or an ad agency, or even a publicity person, these tips can help you organize yourself to create a solid publicity plan. Although these may seem basic, they are the key essentials for any publicity plan.
For PR Clients, you need to have your key personnel in the marketing and […]

It is now a new year, yet I see pr clients, manufacturers, and companies still submitting press releases that are written for them, not for the media.
It is not rocket science, but it does take a flare and talent to write a press release that the media will publish. A few common mistakes when writing […]

If you are a pr client, then take notes, this can help you get press releases published. If you are a small pr agency, make sure you know these tips.
It seems when pr clients have press releases they feel the “world” wants to know all about it and cannot understand why it hasn’t been […]

Are you aware that each email a company sends to prospects or clients builds their reputation, good or bad? Did you know that email marketing could create positive or negative publicity?
Publicity is everywhere! I keep telling my pr clients and all publicity people that sending emails builds a company’s brand and image. If you typically […]

A retail store, Beauty Source, recognizes the need to have an eCommerce web site in addition to their retail outlets. Why? Because consumer activity of eCommerce is still growing and the need to keep customers is greater today than it was just four years ago.
Web marketing is no longer for the part-time designer, or artist. […]

I am constantly being asked to give more information about this growing Internet media called “social media”. To help further understand the power this new media offers you need to read my other articles on social media and also this article. Then maybe you will get a better perspective why your pr client needs to […]

Search Engine Marketing is both an art and full time business. Knowing what makes them angry can help any pr client avoid being tossed off the list.
If you are a pr client, or an ad agency, or better yet, a web design company, make sure you know the rules of good web development and understand […]

Is your publicity or ad campaign for your pr client reaching the millennial generation?

If you don’t know who this group is, here is a definition I found on a Florida University site. It reads: “Millennial is the first generation to grow up with computers at home. Sometimes called Generation Y, Millennial generation experienced high pressure […]