Carson and Company

Is your publicity or ad campaign for your pr client reaching the millennial generation?

If you don’t know who this group is, here is a definition I found on a Florida University site. It reads: “Millennial is the first generation to grow up with computers at home. Sometimes called Generation Y, Millennial generation experienced high pressure […]

Learn how to create an effective email campaign.

Advertising agencies and publicity firms do not understand fully how to help pr clients with their email marketing. That’s because they have not taken the time to learn the new rules of cyber marketing. Anyone can send an email. And yes, I am sure you get a lot […]

PR Clients can get bad Publicity, or Good Publicity. Which one is best for your company’s public relations?

To get a better understanding, you need to first know how to react to publicity exposure. Whether you are the pr client who is getting bad publicity, or good publicity, you must have a plan that has positive […]

Build a solid database for reporters and other media
Do you have a customized media list to distribute your press releases? Are you using a public relations agency, or do you submit your press releases through a PR distribution service?
It doesn’t matter what method you use, what matters is your publicity release or article reaches the […]

Writing for Publicity and Web Sites is different
Yes, this may seem obvious. Yet is it a common mistake all pr clients and writing professionals make. When you write a press release, or a web page the text should be written differently. After saying this, will you agree that writing for a brochure is also different […]

Ignoring this media can hurt your company with negative publicity
A good article by another blog writer discusses the area of "social blogs". I have mentioned this as well, trying to wake up the Business Community that this new media is not going away. Instead, it is building.
If handled properly, you can monitor these social blogs […]

How important is PR in your company?
To create a press release, an article or even a web site, requires writing. This in turn means knowing the right words to use.
If a company is concerned about getting favorable publicity, then you better make sure the words you have your pr agency, or in-house pr staff write, […]

SEO’s Conference says change is happening
It was long when I told you that the next major area of Internet Search was going to be in the "social search’. This was recently discussed as being true at  "The Search Evolution: How Social Search is Changing All the Rules" conference in New York.
A lot was mentioned on […]

It’s Good PR when done correctly
Are you caught up in trying to get higher rankings with search engines? Have you found the secret? Did you or are you hiring SEO professionals to get to the top?
If you are a pr client or a publicity agency, look no more. The secret to higher rankings is not […]

As a PR Client you need to follow the rules
Publicity agencies and pr clients sometimes loose sight of how to write a press release for the media.
When you submit a release to a publisher, editor, or a freelance writer, it is important to follow the basic rules when writing "newsworthy" releases.
All releases should follow these […]