Carson and Company

As a PR Client you need to follow the rules
Publicity agencies and pr clients sometimes loose sight of how to write a press release for the media.
When you submit a release to a publisher, editor, or a freelance writer, it is important to follow the basic rules when writing "newsworthy" releases.
All releases should follow these […]

Get Visitors To trust You
Sounds like a great idea to get visitors to trust you and your company, right? Not as easy as you might think. But when you see the list to getting trust, you will think, "hey, I already know this stuff". If so, then why haven’t you incorporated that into your publicity […]

It’s not graffiti anymore, it’s pr
When you first hear or read the word TAGGING, you probably think of taggers who do graffiti on the walls. Well, think publicity and then think Internet, now you’re getting closer to tagging in today’s terms.It is the linking of web sites. This old term is what describes how we […]

Make your web site a publicity magnet
Do you currently have a web site? Is it attracting clients? What about the media?If you are ready to launch a new web site, or about to modify your existing site, you need to do these things first!What I am about to explain, is based on your site being […]

Getting visual with publicity
The popular term in today’s marketing on the web is Viral. This is becoming a hot subject as well as a new marketing tool that advertisers, not all, are embracing. Getting in on a new technology is sometimes a good thing. But not knowing how it will fair out can be risky […]

Basic but important
It seems that publicity firms, pr people and some publicity professionals fear calling the media unless they have something to give to them, like a story.
I’m not saying to just call them and talk about the weather. I feel that publicity people need to contact the press more often to know what they […]

Start with your web site
Everyone knows that journalists are constantly on tight deadlines. In order for them to do a good job, they need to get the information fast and easily.
Your web site should have a pressroom that showcases all the releases, media fact sheet, personnel profiles, among other important media information. Your online pressroom […]

Medical account sees positive marketing
Not very often do we get the opportunity to shout and let the world know of our new accounts. But this was one we need to mention.
Regal Medical Group is a new company that offers the services to its doctors and patients’ bringing them health plans and government programs for better […]

Its all in the subject
Good publicity writers think the only way to get an email read is to give the facts. A copywriter believes it is how creative you are that gets people to read an email. So who is right? Both.
You need to put on the creative thinking cap when writing powerful emails that […]

Know what you are doing first
Everyone who builds a web site claims to know optimizing. The same is true about those small startups saying they can get you listed at the top of SE’s (Search Engines). How is this relating to publicity? Because “Publicity is Everywhere!” If you direct the media to your site, but […]