Carson and Company

How to get productive in pr
I am sure that the word "optimize" is overused, over said, and most likely is more than overdue. How can it be overdue? When it relates to publicity. Such things as press releases, or articles for the media all should be optimized for maximum exposure.
The Internet has re-born how we […]

One in a series for publicity
Not everyone can be a great presenter, or speaker. But anyone can learn the skills required to improve your presentation to the media.
When you are arranging for an interview for your pr client, you need know how to present and pitch the story to a specific media. This is one […]

Get the most from all your media
It’s time to tear down all those walls in the office that keep departments separate. For example, let the IT people, or web people work with the publicity staff. If you source out any of these to a pr firm, or agency then have a meeting where they can […]

Using the tools can help a publicity campaign
Most public relations service companies use e-mail to disburse the press releases or to send a mass mailing announcing a newsworthy event.
As with all mass mailings, publicity can become a victim of too much mail that it gets trashed. Sending out a mass blast e-mail may not always […]

What to do with new publicity people
It doesn’t matter when or why you hired that "new" graduate into your pr department. What you need to do now is understand what you just did.
No, I’m not saying that was a mistake. I want to pass along a few pieces of advice that should help you better […]

How do you start the conversation?
Professional publicity people know how to contact the media, know how to start a conversation and probably know what angle to present to the reporter. But do they really? Chances are these top publicity people get through the clutter by knowing the media on a personal basis. I don’t mean […]

PR Clients need to deliver more
I have written several blogs and articles about involving the publicity departments with the marketing departments. Well is finally catching on. But only in few situations, usually when a company cannot meet its sales goals.
Public relations firms need to step-up to their pr clients and request meetings with the marketing […]

Ask for help
If you have a unique product or a gimmick that needs to get publicity, think about asking for help. The kind of help in this case is not asking your publicity agency, or pr staff to do a lot, just have them send a press release to post that asks for publicity ideas […]

PR people need to watch closely this meida
It isn’t any surprise that a bunch of new words "Social Networking", "Active Worlds" and a host of others are becoming part of the Internet vocabulary. PR people and all publicity companies need to keep in touch with this explosion of how networking is gaining a lot of […]

Publicity is not generic
If you received a birthday gift from someone that said "to whom it may concern", or Occupant", you would probably dismiss the gift and be rather upset with the sender.
Well, if that were true, why would you send a publicity release, or a press kit and address a reporter in an email […]