Carson and Company

Your publicity campaign should include local publicity media. This could be an Orange County publicity campaign, or a local media publication, such as the LA or OC Business Journals. Some local publicity is targeted to a specific audience, such as Children’s Resource Directory, which goes to all the Orange County outlets. It’s designed to help […]

If you have been reading my blogs you already know about www.cuil.com. It’s neat and has some great features to envy Google. But there is another search engine that most people do not even realize exists. It’s http://search.twitter.com
Yes, Twitter actually has a very good search and gives good results. You can get local publicity information. […]

Yeah, this is a topic that seems to appear everywhere, from local orange county publicity sites to national web marketers. But it still needs to be repeated, even if you only do one of these important rules to keep your web site optimized and search engine friendly, you will be ahead of the competition.
You can […]

Before submitting your local or national web site to the search engines, make sure it is properly optimized, has all the meta tag keywords, and titles. The second important part, make sure the site is graphically appealing, not cluttered, or the SEO’s will just pass you by. The last thing, is the site map. Your […]

Every marketer, and publicity professional wants to keep update with the newest tools to help their pr clients, whether being a local publicity client in Orange County, to a national pr client, get the best publicity campaign available. Well, another new tool from Google can help. It is not a submission for releases, but instead […]

It may have taken more time for the mainstream media to learn that blogging and the people behind the words are here to stay. The impact this social group has is proven its staying power this week when the LA Times article titled “Newspapers, bloggers now engage on same page”. Even though this is in […]

Social media is not a fad. It keeps growing and now savvy marketers can target specific age groups and genders.

If you are a local pr client that does Publicity locally in Orange County, or a national company, marketers can now reach their target age customers with social media. It used to be restricted to the […]

This publicity program should not be restricted to local areas, such as Orange County.

Sometimes pr clients, advertising agencies, and publicity firms are too busy developing campaigns to lure new customers than using the resources at hand. The best new business approach is to establish a strong referral program.
If you have a multi-million dollar advertising and […]

The goals for any pr client is to get local publicity first, then get as much pr attention as you can later. Why is that important? Because without achieving local recognition, you allow any competitor to take control of your back yard. So what are the secrets to getting local publicity? For example, if you […]

Direct marketing should be more than mailing a letter, or postcard to perspective customers. We were recently chosen by the Senior Outreach Network (SON) to help them communicate their services to those reaching Medicare age. In this confusing society of medical terms and how to get the benefits, it is good to see that someone […]