Carson and Company

It may have taken more time for the mainstream media to learn that blogging and the people behind the words are here to stay. The impact this social group has is proven its staying power this week when the LA Times article titled “Newspapers, bloggers now engage on same page”. Even though this is in […]

Social media is not a fad. It keeps growing and now savvy marketers can target specific age groups and genders.

If you are a local pr client that does Publicity locally in Orange County, or a national company, marketers can now reach their target age customers with social media. It used to be restricted to the […]

This publicity program should not be restricted to local areas, such as Orange County.

Sometimes pr clients, advertising agencies, and publicity firms are too busy developing campaigns to lure new customers than using the resources at hand. The best new business approach is to establish a strong referral program.
If you have a multi-million dollar advertising and […]

The goals for any pr client is to get local publicity first, then get as much pr attention as you can later. Why is that important? Because without achieving local recognition, you allow any competitor to take control of your back yard. So what are the secrets to getting local publicity? For example, if you […]

Direct marketing should be more than mailing a letter, or postcard to perspective customers. We were recently chosen by the Senior Outreach Network (SON) to help them communicate their services to those reaching Medicare age. In this confusing society of medical terms and how to get the benefits, it is good to see that someone […]

Direct mail is a very competitive. And if you are selling a service, a direct mail campaign needs to stand out and be compelling. You can do traditional mailings using a fancy postcard, or a letter. That is one way, but it will get lost with all the other mailers. If you hire a publicity […]

Another great topic is newsletters. They are excellent communicators to keep potential pr clients and customers aware of the products and services offered.
It doesn’t matter if you are a national pr client, or local publicity Orange County agency, newsletters should be included in your web marketing campaign. Newsletters need to be on-going, just like […]

All pr agencies, whether local in Orange County or national will tell you that one of the best ways to gain publicity and become recognized as an expert is to be a guest speaker.
For example if you are interested in finance, investing or retirement programs, or need legal guidance, you always look to the “speaker” […]

Not all companies feel they are ready to sell to everyone who uses the Internet. The thought of someone purchasing a product that is 3,000 miles away from your pr client might be scary for some companies. Even if you are a local Orange County company, or a local Publicity Orange County company, you can […]

Publicity in Orange County doesn’t really get as much recognition for those pr agencies, pr clients as it should. For example, we recently were awarded the complete publicity, marketing and advertising for Azzurro Wheels based in St Charles, Illinois. The company, not being a major consumer product, makes Publicity in Orange County for our company […]