Carson and Company

If you haven’t already heard, there is another new search engine, called “Cuil“. It is an Irish word meaning, Knowledge. PR Clients, as well as all publicity professionals, public relations agencies, even local orange county publicity professionals should keep an eye on this new SEO. Why? Because this could be a publicity opportunity for pr clients to gain recognition as this new SEO gets more attention.

Ok, let’s look at this new search engine to get a better understanding. The company was started by former Google engineers. Top notch people, not the sub-level engineers. eWeek article tells more about this.

Cuil feels they have listened to the users of search and decided to provide a better indexing of pages. Here is the catch. There are over 120 billion web pages. That’s a lot of pages to try and create a better search platform. Anyway, these engineers have the support of investors who poured over $33 million into the development. Already, since launch day on July 28, the site has had unexpected traffic causing it to lock up for a time.

What makes this search engine different…Cuil provides tabs to better clarify subjects, they organize the features better so that images are identified by topics with a search refining suggestion area. Is this a better mouse trap? Possibly, but it takes some time learning how to get the most use of this new search. TechCrunch states it is an overrated site and may not live up to what the former Google staffers think it really is.

In any case, publicity professionals should include this search engine as part of their pr clients marketing and publicity program. If you are unable to keep up with all the new search engine changes and need to get noticed, or ranked in the top, then give George Carson a call at 949-477-9400. Carson Marketing, Inc is a solid web marketing company that knows how to get your company noticed. Call today for a free consultation, and just maybe you will learn the secrets to being a top ranked web site.

Are professional publicity firms and their staff really using social networks for their pr clients? Or are the pr clients telling their publicity professionals and pr agencies to look into getting more involved with social networking. If you are a publicity professional, you will say yes. Ask a pr client, and you might get a complex answer, or just plain “no”.

If you have a pr marketing strategy plan, or a publicity plan, then include marketing to the social networks. It is more than a group of kids connecting. There are a bunch of different networks on the Internet today. If you recall from my article titled “Social Media keeps growing…” you will learn about the different types of networks. Including those that reach seniors.

Today I read an article, front page of the business section, in the LA Times. It was all about MySpace and how it is now keeping up with Facebook. At one point Facebook took the lead with the social networks. Now, the owners of MySpace, News Corp, has hired hundreds of programmers who speak to this audience to create a slew of new features to compete with Facebook. Good article. In more than just how the two are competing. It is telling publicity professionals that social networking is a mainstay and you need to make your pr marketing strategies part of the overall campaign for pr clients.

It doesn’t matter if you are a local publicity company in Orange County, or a national publicity agency, you need social media networking. I spoke about other types of business networking such as linkedIn. These are geared to business professionals, but soon you will start seeing “business networks” similar to MySpace where companies of all sizes will share their thoughts, strategies, and business philosophy. So get going and get into social media networks. Not sure how to do that? Then give George Carson a call at 949-477-9400. He can get you noticed!

The Internet is constantly moving fast forward, and your pr marketing strategies need to keep the pace.

If you are an aggressive pr client, or publicity professional, then you are probably a savvy Internet person that knows the power it offers. But are you aware of social media? Do you understand how to use this media? Are you prepared to get into the hottest next media? If you answered yes, then Podcasting needs to be part of your pr marketing strategy. The word podcast is made from two words, “iPod” and “broadcast“.

Not all web sites are created equal. Those that know web marketing, like Carson Marketing Inc, understand the power a blog site has and when you add podcasting, it brings a new dimension to the Internet. If you are a pr client and your ad agency or public relations service agency doesn’t recommend your company to have a blog site, then it’s time to look for another marketing agency. Why? Becasue you are then missing out on increasing your company’s position in the market. In order to increase sales, you need to get more visible. You need to tell the story about the company, its services and products. The most cost effective way to do this is with a blog site and podcasting. Unlike ads in a publication, or press releases, blogs can be controlled and changed daily. This keeps the information fresh and current to perspective customers.

Isn’t it time your company sets the pace in your industry? If you want to be the leader, then start a professional blog site that is well supported with qualified marketers who can get you noticed. Call George Carson at 949-477-9400.

Be sure the pr marketing strategies for your company includes promotional events. It can be an excellent media for building a company’s brand.

You can develop a local publicity event that can be as effective as a national campaign.

Our pr client, Extreme Karting, held their first promotional event at K-1 Speed in Irvine, California. It was an indoor racing go-karting event. The turnout was great and the fun was at an all-time high. Drivers ranged from dad’s to son’s who participated. As usual, the younger group showed the dads their skills by outperforming them. The event gave an opportunity for new customers to experience go-karting while getting to know our pr client. This was a great pr marketing strategy that worked.

We completely handled the publicity with K-1, developed and created the special eMail invitation to the event, and coordinated the activity including taking photos. In addition to the promotional event, Extreme Karting has a shifter GP go-kart on display for all to see. The kart was set between a formula race car and an off-road race vehicle, making the display area more exciting. Potential customers took handouts from the go-kart display giving more branding exposure to Extreme Karting.

Branding for Extreme Karting was lifted several more levels as many of that company’s customers and potential customers became familiar with the Extreme name and products. We are planning other promotional events as part of our overall pr marketing strategies for this year and next. We enjoy seeing our pr clients get results.

If your company needs to uplift its branding image, then it’s time to contact Carson Marketing Inc. Ask for George Carson. He can create a special event to make you smile from the results.