Carson and Company

If you are a pr client, or have an eCommerce web site, is it getting traffic? Is the traffic converting to sales, or leads for your business? Is your site listed on the first page of Google, or Yahoo? Do you know the Page Rank?

These are important questions, and you as a pr client, or an eCommerce client should take seriously. If any of these are problems, then re-think your web site. Here are a few tips to make sure that your web site is consumer, or B2B ready.

1- DESIGN. Believe it or not, a poor design will actually hurt you. The SEO”s reject poor design sites for indexing. Also, customers will run away fast if the site is hard to read, confusing, and the graphics are screaming for attention.

2- WEB LAYOUT. If you have a lot products, or services to offer, make sure customers can find everything easily. And your content needs to be something your customers will enjoy reading.

3- NAVIGATION. This goes hand-in-hand with the design and layout. When those are done correctly, then the navigation should be clear and concise, or customers will get lost and you will loose business.

Bottom-line– have a professional work on your web site. If you already have a site then make sure it meets these simple tips. If not, contact a web designer, one who understands marketing. Otherwise, they may just create a nice design for them to enter in a web site contest, and doesn’t meet your needs. After all this is completed, then the optimizing is next. If you are serious about building customers on the web, make sure web marketing is part of your advertising and marketing plan.

And this all relates to publicity. A great looking site will generate positive publicity. A poorly designed and difficult site will also generate publicity. Which type of publicity do you want for your web site?

Make your web site a publicity magnet

Do you currently have a web site? Is it attracting clients? What about the media?

If you are ready to launch a new web site, or about to modify your existing site, you need to do these things first!
What I am about to explain, is based on your site being SEO friendly. That means it has been optimized correctly, the use of flash is correctly displayed and that your site is NOT built with frames. Optimizing a site is more than placing a bunch of keywords into your HTML or in your main text. If you are not sure if the site you are about to launch, contact a company who understands web marketing to help you increase the traffic and publicity attention your company needs.

INCOMING LINKS
You have heard this many times before, but building external links is still a high priority with all the major search engines. Make sure the links you setup are with those who have a Page Rank in excess of 3/10.

PRESS RELEASES
I can’t stress enough that this section of your site can be a main channel to the media. Your site should include a "press room". In this area you should place all your press releases that are optimized. Yes, even press releases, articles and short stories about the company need to be optimized. If not, then your pressroom is only another page. Also, be sure to submit the releases to all the appropriate online media. If you need help with your publicity, hire a company that can help you.

PURCHASE TEXT LINKS
Yes, there are times that you need to make some purchases to get the site in a high position and to attract clients/customers. Be wise in your purchase. One company that can help is called text link ads.

LINK EXCHANGE
Another excellent marketing tip. Be sure to get as many relevant links exchanged. Make sure these are companies in your related industry.

BLOG SITE
I cannot say this enough times. A blog "company" site, or a blog site from the CEO, President, or other noteworthy person in your company can be another excellent marketing tool. It does require daily attention. This can be done with the assistance of other staff members of the company that the author can then review the blogs prior to posting.

Want more leads, more traffic? Try these tips and if you really want to jump start a Publicity program, give us a call.

See Also

• Web Marketing for Publicity Awareness
  How to attract the media with your web site