How To Create Affordable Web Site Marketing
If you don’t have a web site marketing strategy, then it’s time to sit down and write one. You can’t do affordable web site marketing without a pr marketing strategy plan. To help you get started, let me provide you these tips.
1- Is Your Web Site Google Friendly? Since Google is the grandaddy of search engines, all others will follow this practice. Make sure the site is well designed. Not just with graphics, but well structured. That means all links are working, and pointing the the correct source that relates to the topic of your web page. Make sure it has ease of navigation for users.
2- Optimize from the inside out. More than just adding keywords and phrases. You need to research what are the best keywords for your market, product or service. This changes frequently, so make sure you update this information at least every quarter. Be sure that the title pages make sense. These should be part of your keyword strategy campaign.
3- Link relevance. Are the links to your site and from your site relevant? Just having hundreds of inbound links from sites that are not related to your site can lead to lower positioning on the search engines.Fewer higher ranked sites that link back are better than hundreds of low ranked sites.
These are just a few tips to get an affordable web site marketing campaign together. It will require some solid and serious commitment to maintain a web marketing strategy. Once you have this in place, then you can begin an aggressive pr marketing campaign that includes social networks, blog and podcasting as well as a publicity online press release and article campaign.
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cycle, which should be included into your publicity plan, or marketing plan. All publicity professionals and most pr clients understand that awareness is what makes or breaks a company. So why not get in control? With a corporate blog site, you and your publicity professional, or in-house pr staff can now control what is said about the company. When a blog site is part of your PR Marketing Strategy, it will further create a solid branding for your company, or PR Client.
designed for your current clients/customers. Most publicity professionals will have these in-house programs for their pr clients. Sounds simple, but this is one of the most overlooked areas of publicity. Think about it. Just because you have a customer base, or just sold that new account, doesn’t mean they will continue buying your service or products. Many other competitors are constantly after your customers. The best way to retain and grow your sales is with your existing customers. This should be part of your company’s pr marketing strategy. Whether you are a local orange county publicity company, or a national hardware store, this is something all companies should practice.
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We do not recommend flooding the media with dozens of press releases, especially if they are not newsworthy. That will get you negative publicity and probably be recognized as a pest to the media.
One tip is to earn the trust of the ISP’s. Why? Think of your own in box, or junk mail. If your ISP let all mail through, you would probably receive hundreds more of junk mail a day. Internet Service providers protect their customers from spam, or junk by providing standard protocols and policies that block unsolicited bulk mail. Wouldn’t that be great if our Post Office had a similar program? I would like that!
allows you to use key phrases for a finer method of narrowing your search. Ever feel lost in the Internet? Im sure you have.
simple yes, or no. You might think, wait, my product or company name is important, how can you say it isn’t. The reason to consider buying it or not, is purely an emotional decision, mixed with a business decision. To help me further explain this pr marketing strategy, I read an article in iMediaConnection that is titled “
money. Today, the new media of social networking, as well as the more sophisticated means of identifying demographics for traditional media has changed, and for the better. Let’s say your pr marketing strategy is to reach the average male/female in the mid 20″s to late 30’s. You would probably think that MTV is the best deal. What if you had a client that wanted to reach an older demographic (over 40-45), would you consider MTV, probably not. But think again. MTV actually has only 36% of its audience is in the 18-34 age category.